VSPN STAF181-0719: Social Media with Style for the Veterinary Practice

The lectures for this course will be presented in an audio format using a webinar platform.

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Instructor: Kelly Cronin, MBA, BS, CVT, VTS (ECC), PHR
Course Open: July 31, 2019- September 7, 2019
Real Time Sessions (RTS): Wednesdays, August 7, 14, 21, and 28, 2019; 9:00-10:30pm EST (USA)
Course RTS Times in Your Area: World Clock Converter

To prepare for your online experience, review the VIN-VSPN CE informational video prior to the course open date.

Level and Prerequisites: This basic course will be open to veterinarians, veterinary technicians/technologists, support staff, veterinary teams, etc. actively interested in social media for the veterinary practice.
VSPN CE Course: “This program has been approved for 6 hours of continuing education credit in jurisdictions which recognize RACE approval. 22-37206 “
This course is approved by the VHMA for CVPM Credits (VHMA program #19-17)

Course Description:
Living in a social media age, we know that social media is a prime part of our client’s lives. Social Media with Style seeks to understand different social media types and gives us a solid understanding of how social media reaches clients. I seek to give you some rules of engagement, some lessons on timing and personalization. I will discuss the importance of telling a story with your media. I will discuss how to get and keep client engagement. We will talk about social media calendars, budgeting, content creation, reach maximization, and metrics.

Week 1 (Real Time Session August 7): Social Media Overview
Objectives: Upon completion of this session, the participant should be able to
  • Understand the potential impact of social media on your practice.
  • Know social media platforms.
  • Know the positives and negatives associated with each platform.
  • Identify the impact of individual social media platforms in your practice.
Week 2 (Real Time Session August 14): Content Creation for Social Media
Objectives: Upon completion of this session, the participant should be able to
  • Review content types.
  • Understand content creation tips and tricks.
  • Create content calendars.
Week 3 (Real Time Session August 21): Post and Content Hierarchy
Objectives: Upon completion of this session, the participant should be able to
  • Review post hierarchy.
  • Review content hierarchy.
  • Understand viral posting.
  • Understand storytelling and brand creation.
Week 4 (Real Time Session August 28): Social Media Budgets and Paid Advertising
Objectives: Upon completion of this session, the participant should be able to
  • Create a social media budget.
  • Create paid advertising.
  • Maximize ad budgets.
  • Monitor and maximize advertising metrics.
Successful completion (scoring 80% or better) on the end-of-course test is required to earn a certificate of completion for the course. To learn more about the requirements for earning a CE certificate, please refer to Receiving Your CE Credit and Course Completion Certificate.

Course Materials: Course materials will be available in the course library prior to each Real Time Session.
Required Textbook: There is no required textbook for this course.

About the Instructor:
Kelly Lynn Cronin is a twenty-five year veteran of the veterinary field. She holds a Veterinary Technician Specialty in emergency and critical care, a Masters of Business Administration and a Professional in Human Resources Certification. She has had the opportunity to lead a variety of veterinary teams in a variety of clinics from large emergency teams to small day practice teams. She is responsible for setting the pricing structure and monitoring pricing for multiple veterinary hospitals, for leading the hospital group in human resources, staffing, budgeting, contracts, benefits management, inventory and special events. She has consulted on veterinary topics for a variety of hospitals including small animal, mixed practice, specialty and emergency clinics. She has spoken both nationally and internationally on management, marketing, human resources, starting clinics, inventory, emergency and critical care and a wide variety of other topics.

Total CE Credit: 6

Tuition: Member $126 ($113 early bird special if enrolled by July 17, 2019)
Prices are listed in US dollars.

*To ensure participants are ready and prepared for classes, enrollment will close on August 7 , 2019 at 5 pm ET (USA) or when the maximum number of participants is reached.

*For more information on how online CE works, see the Participant Resource Center.

To Enroll:
  1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
  2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
  3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
  4. For further assistance call 800-846-0028 ext. 792 or email . Please include the course title, your full name, and contact information in your correspondence.
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*Note: "This program has been approved for 6 hours of continuing education credit in jurisdictions which recognize RACE approval. 22-37206 " ;
This course is approved by the VHMA for CVPM Credits (VHMA program #19-17)

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VIN office 800-846-0028 ext. 792 to discuss eligibility for a pro-rated refund.

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Lisa Kernaghan, LVT, RVT, CVT, VTS (ECC)
VSPN CE Coordinator

VSPN CE Services:
800-846-0028 or 530-756-4881; ext. 792
or direct line to VIN/VSPN from the United Kingdom: 01 45 222 6154
or direct line to VIN/VSPN from Australia: 02 6145 2357