VSPN STAF171-0121: Pricing Shouldn't Be Painful

The lectures for this course will be presented in an audio format using a webinar platform.

Enroll Now
Presenter: Kelly Cronin, MBA, BS, LVT, RVT, VTS (ECC), PHR
Course Open:January 7, 2021-January 31, 2021
Real Time Sessions (RTS): Thursdays, January 14 and 21, 2021; 9:00-10:30pm ET (USA)
Course RTS Times in Your Area: World Clock Converter

Level and Prerequisites: This intermediate course is focused toward veterinarians, veterinary managers and support staff that deal with marketing and pricing of prescriptions, services and over-the-counter goods within the veterinary practice.
VSPN CE Course: Open to veterinarians, veterinary technicians/technologists or office managers, actively involved or interested in improving the pricing policies in their hospital or clinic.
"This program has been approved for 3 hours of continuing education credit in jurisdictions which recognize RACE approval.(22-44793) "
This course is approved by the VHMA for CVPM credits. (VHMA #15-01).

Course Information:
Pricing shouldn't be painful will give you a simple way to look at pricing that will help you to price your goods and services appropriately to ensure profitability. Avoid the common pitfalls associated with price increases and learn how to spot negative client reactions to price increases. Let’s face it, if you are spending more time pricing products and services than you are providing them, they are not increasing your profitability.

Week 1 (Real Time Session January 14): The Principles of Pricing
Objectives: Upon completion of this session, the participant should be able to
  • identify and categorize the three types of pricing and what falls into each category.
  • look at components of a pricing strategy.
  • identify opportunities in different overall pricing strategies.
Week 2 (Real Time Session January 21): The Nuts and Bolts of Pricing
Objectives: Upon completion of this session, the participant should be able to
  • discuss how to set pricing strategies.
  • how to ensure compliance with pricing.
  • discuss lost charges and identify how to capture charges.
  • apply pricing to a variety of services and items.
  • apply price increases.
  • look at ways to mitigate the effects of increases.
Successful completion (scoring 80% or better) on the end-of-course test is required to earn a certificate of completion for the course. To learn more about the requirements for earning a CE certificate, please refer to Receiving Your CE Credit and Course Completion Certificate.

Course Materials: Course materials will be available in the course library prior to each Real Time Session.
Required Textbook(s): There is no required textbook for this course.

About the Presenter:
Kelly Cronin, MBA, BS, CVT, VTS (ECC), PHR is a twenty-five-year veteran of the veterinary field. She holds a Veterinary Technician Specialty in emergency and critical care, a Master of Business Administration and a Professional in Human Resources Certification. She has had the opportunity to lead a variety of veterinary teams in a variety of clinics from large emergency teams to small day practice teams. She is responsible for setting the pricing structure and monitoring pricing for multiple veterinary hospitals, for leading the hospital group in human resources, staffing, budgeting, contracts, benefits management, inventory and special events. She has consulted on veterinary topics for a variety of hospitals including small animal, mixed practice, specialty and emergency clinics. She has spoken both nationally and internationally on management, marketing, human resources, starting clinics, inventory, emergency and critical care and a wide variety of other topics.

Total CE Credit: 3

Tuition: $63 ($57 early bird special if enrolled by December 21, 2020)
* Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CVMA approved Veterinary Technician Program may be eligible to receive a 50% discount off the regular rate for this course (upon verification of student status).

Prices are listed in US dollars.

*To ensure participants are ready and prepared for classes, enrollment will close on January 14, 2021 at 5 pm ET (USA) or when the maximum number of participants is reached.

*For more information on how online CE works, see the Participant Resource Center.

To Enroll:
  1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
  2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
  3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
  4. For further assistance call 800-846-0028 ext. 797 or email . Please include the course title, your full name, and contact information in your correspondence.
Enroll Now

"This program has been approved for 3 hours of continuing education credit in jurisdictions which recognize RACE approval.(22-44793) "
This course is approved by the VHMA for CVPM credits. (VHMA #15-01).

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VIN office 800-846-0028 ext. 797 to discuss eligibility for a pro-rated refund.

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Lisa Kernaghan, LVT, RVT, CVT, VTS (ECC)
VSPN CE Coordinator

VSPN CE Services:
800-846-0028 or 530-756-4881; ext. 797
or direct line to VIN/VSPN from the United Kingdom: 01 45 222 6154
or direct line to VIN/VSPN from Australia: 02 6145 2357