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Promoting the Human-animal Bond in Veterinary Practice
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Table of Contents
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Preface
Introduction
Chapter 1
Chapter 2
Chapter 3
The Consumers Search
The Search
Trade-Offs
Trade Offs
Meeting Community Needs
Community Needs
Internal Promotions
Promotions
Managing Public Perceptions
Public Perceptions
Sharing Strategy
Shaping Strategy
Veterinary Practice Images
Images
The Clients First Impression
First Impression
Focusing on the Client
The Client
Chapter 4
Chapter 5
Appendices
Sharing Strategy
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Shaping Strategy
Shaping Strategy
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives
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