Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives
Glory is fleeting, but obscurity is forever. Napoleon Bonaparte
Today's healthcare market allows the selective patient to choose their hospital and the density of quality healthcare facilities in our urban areas allows virtually all patients to choose their hospitals for second encounters. The effective healthcare manager is constantly alert for actions or programs that give the perception of more or improved services as well as those activities that may cause dissatisfaction among their patients or the patients' families. While the proposed national healthcare programs appear to want to curtail these advantages, the rules are still valid today. These statements of fact apply to human healthcare and veterinary healthcare equally (when you substitute 'client' for 'patient').