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Promoting the Human-animal Bond in Veterinary Practice
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Table of Contents
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Preface
Preface
Introduction
Introduction
Introduction
Methods & Materials
Methods and Materials
Results
Results
Discussion
Discussion
Chapter 1
New Initialtives
New Initiatives
The Environment
The Environment
Wellness Surveillance
Wellness Surveillance
What is Compliance
What is Compliance
Wellness Program
Wellness Programs
Price Is Too High
Every Price
Value-added Healthcare
Value Added
Poem
A Poem
Chapter 2
Bonding
Bonding
Bonding
Bonding the Client
Bereavement Counseling
Bereavement
Putting it Into Action
Action
Chapter 3
The Consumers Search
The Search
Trade-Offs
Trade Offs
Meeting Community Needs
Community Needs
Internal Promotions
Promotions
Managing Public Perceptions
Public Perceptions
Sharing Strategy
Shaping Strategy
Veterinary Practice Images
Images
The Clients First Impression
First Impression
Focusing on the Client
The Client
Chapter 4
The Obligation to Serve
Obligation
Pets In Healthcare
Pets in Healthcare
Establishing the Psychological Bond
Psychological Bond
Pet Population Dynamics
Pet Population
Why Do Clients Come?
Why Do Clients Come?
Time Management
Time Management
Scheduling
Multi-Tasking
Chapter 5
Programs
Programs
Communicating to Win
Communicating
Client Communications
Client Communications
Bring Them in
Bring Them
Appendices
Appendix A
Appendix A
Appendix B
Appendix B
Appendix C
Appendix C
Appendix D
Appendix D
Appendix E
Appendix E
Appendix F
Appendix F
Appendix G
Appendix G
Appendix H
Appendix H
Appendix I
Appendix I
Appendix J
Appendix J
Appendix K
Appendix K
Appendix L
Appendix L
Appendix M
Appendix M
Appendix N
Appendix N
Appendix O
Appendix O
Appendix P
Appendix P
Appendix Q
Appendix Q
Appendix R
Appendix R
Appendix S
Appendix S
Appendix T
Appendix T
Appendix U
Appendix U
Appendix V
Appendix V
Appendix W
Appendix W
Appendix X
Appendix X: Radiology - Imaging Programs
Appendix Y
Appendix Y
Appendix Z
Appendix Z
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives
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Preface
Introduction
Methods and Materials
Results
Discussion
The New Initiatives in Wellness - The Ultimate HAB Action
The Environment We Created
Wellness Surveillance - It is Good Medicine
What is Compliance, and Why is it Important?
Wellness Programs & Practice Liquidity
Every Price is Too High
Value Added Healthcare Services
A Poem About Responsible Accountability
Bonding The Client To Your Practice
Bereavement Counseling
Putting it into Action
The Consumer's Search
Trade Offs
Meeting the Community Needs
Internal Promotions
Managing Public Perceptions
Shaping Strategy
Veterinary Practice Images
The Client's First Impression
Focusing on the Client
The Obligation to Serve
Pets in Healthcare - In-Roads to Success
Establishing The Psychological Bond
Pet Population Dynamics (Why are there too many euthanasias?)
Why Do Clients Come???
Time Management
In Multi-Tasking Techniques (High Density Scheduling)
Practice Programs
Communicating to Win
Client Communications
Bring Them in So You Can Take it to the Bank
Appendix A: Standards Of Care (SOC)
Appendix B: Operation Pet ID
Appendix C: Preferred Client Program
Appendix D: Behavior Management
Appendix E: Behavior Trainers
Appendix F: The Art of Communication with Dogs
Appendix G: Puppy Class Outline
Appendix H: Puppy Survival Manual
Appendix I: Purr-Fect Time for Cat Practices
Appendix J: Kitten Carrier Class Outline
Appendix K: Nine Steps to Celebrate & Protect a Cat's Nine Lives
Appendix L: Behavior Management Equipment
Appendix M: Pet Health Insurance: An Alternative to Economic Euthanasia
Appendix N: Help! My Grieving Client Needs Help
Appendix O: What Do I Tell the Children?
Appendix P: Pet Mediated Stress Therapy - A Practice Builder
Appendix Q: Quality Care Promotions
Appendix R: A "Resale" Profit Center Museum
Appendix S: Pain Scoring
Appendix T: Traveling with your Pet
Appendix U: Dental Scoring & Contesting
Appendix V: Marketing Nutritional Wellness
Appendix W: High Tech = High Touch
Appendix X: Radiology - Imaging Programs
Appendix Y: Why Animal Welfare Is Important to Your Image!
Appendix Z: The "Bond-Centered" Practice
Bonding the Client to Your Practice
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