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Promoting the Human-animal Bond in Veterinary Practice
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Table of Contents
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Preface
Preface
Introduction
Introduction
Introduction
Methods & Materials
Methods and Materials
Results
Results
Discussion
Discussion
Chapter 1
New Initialtives
New Initiatives
The Environment
The Environment
Wellness Surveillance
Wellness Surveillance
What is Compliance
What is Compliance
Wellness Program
Wellness Programs
Price Is Too High
Every Price
Value-added Healthcare
Value Added
Poem
A Poem
Chapter 2
Bonding
Bonding
Bonding
Bonding the Client
Bereavement Counseling
Bereavement
Putting it Into Action
Action
Chapter 3
The Consumers Search
The Search
Trade-Offs
Trade Offs
Meeting Community Needs
Community Needs
Internal Promotions
Promotions
Managing Public Perceptions
Public Perceptions
Sharing Strategy
Shaping Strategy
Veterinary Practice Images
Images
The Clients First Impression
First Impression
Focusing on the Client
The Client
Chapter 4
The Obligation to Serve
Obligation
Pets In Healthcare
Pets in Healthcare
Establishing the Psychological Bond
Psychological Bond
Pet Population Dynamics
Pet Population
Why Do Clients Come?
Why Do Clients Come?
Time Management
Time Management
Scheduling
Multi-Tasking
Chapter 5
Programs
Programs
Communicating to Win
Communicating
Client Communications
Client Communications
Bring Them in
Bring Them
Appendices
Appendix A
Appendix A
Appendix B
Appendix B
Appendix C
Appendix C
Appendix D
Appendix D
Appendix E
Appendix E
Appendix F
Appendix F
Appendix G
Appendix G
Appendix H
Appendix H
Appendix I
Appendix I
Appendix J
Appendix J
Appendix K
Appendix K
Appendix L
Appendix L
Appendix M
Appendix M
Appendix N
Appendix N
Appendix O
Appendix O
Appendix P
Appendix P
Appendix Q
Appendix Q
Appendix R
Appendix R
Appendix S
Appendix S
Appendix T
Appendix T
Appendix U
Appendix U
Appendix V
Appendix V
Appendix W
Appendix W
Appendix X
Appendix X: Radiology - Imaging Programs
Appendix Y
Appendix Y
Appendix Z
Appendix Z
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C
Catanzaro, Thomas E.
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