The Consumer's Search
Promoting the Human-animal Bond in Veterinary Practice
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

While we are all "consumers", there is a difference between Customers and Clients, and that difference carries a social contract upon their accessing veterinary care for their four-footed family members.
Dr Tom Catanzaro, DVM, MHA, FACHE

Human healthcare management firms have taken a closer look at how most people come to select their healthcare providers. All of the reports hold four factors as common variables: quality, relationship, convenience, and price. Each of these factors can be seen in a veterinary practice, and play an important role in bonding the client to the practice.

Speaker Information
(click the speaker's name to view other papers and abstracts submitted by this speaker)

Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives


SAID=27