Chapter 3

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The Consumer's Search The Search
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Trade Offs Trade Offs
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Meeting the Community Needs Community Needs
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Internal Promotions Promotions
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Managing Public Perceptions Public Perceptions
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Shaping Strategy Shaping Strategy
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Veterinary Practice Images Images
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

The Client's First Impression First Impression
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

Focusing on the Client The Client
Thomas E. Catanzaro, DVM, MHA, FACHE, Diplomate American College of Healthcare Executives

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Table of Contents

Chapter 3

The Consumers Search

Trade-Offs

Meeting Community Needs

Internal Promotions

Managing Public Perceptions

Sharing Strategy

Veterinary Practice Images

The Clients First Impression

Focusing on the Client