Effective recruitment advertising: using an evidence-based approach

In Pract. Mar 2022;44(2):109-112. 13 Refs

Hannah Perrin¹

¹ Veterinary Management Group, Lytchett Matravers, Poole, Dorset BH16 6FH, UK.

Author Abstract

It is no secret that the veterinary profession is going through a ‘recruitment crisis’, with many practices struggling to fill positions. This article examines some of the research on what actually works in recruitment advertising, and offers some evidence-based advice on the most effective way to attract appropriate applicants to apply to a vacancy.

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