|Main : Course Catalog : Advanced Front Desk/Receptionist Supervisor|
STAF118-0806 : Advanced Front Desk/Receptionist Supervisor
Maryellen Ferring, BS, MS, CHA, CE
August 2 - 31, 2006
Real Time Sessions: Monday evenings August 7, 14. and 21; 8:00pm-9:30pm pm ET (USA)
COURSE DESCRIPTION: The front desk/receptionist supervisor is the person with the greatest customer contact. We'll review customer service and why it's vital to the success of every practice. During the course we'll study personalities - how to recognize four styles and their communication preferences. By understanding personalities, front office people can adapt communication style to connect with customers and improve relationships. The goal is for customers to think of the practice every time they consider care for their pets. We'll also study ways to communicate with customers to be sure we're meeting their needs and communicating value so they'll continue to use the practice and recommend it to friends.
Upon completion of this course, the participant should be able to:
Raving Fans by Ken Blanchard and Sheldon Bowles
Week 1 - Understanding your customers to better serve them
During this session we'll review customer service and why it's important to all veterinary practices. We'll study four basic personality styles and develop strategies for dealing with them.
Week 2 - Adjusting to the client
Communication comes in many different forms. We'll build on personality styles and non-verbal communication and then practice using communication techniques to strengthen your relationships with customers. By connecting with customers they'll begin to think of your practice as the concierge for all their pet needs.
Week 3 - Distinctive differences and uniqueness of your practice
As you continue to move your practice forward, it's important to check with clients to be sure you're meeting their needs. We'll work on questions to ask in person, over the phone and as follow-up to be sure you're doing what your clients want. We'll also strategize to find your unique and distinctive differences that set you apart from the competition. People purchase based on value. What value are you providing your pet parents? Do they understand the value proposition of your practice?
LIBRARY MATERIALS: Library materials will be made available prior to the topic week so participants will have plenty of time to prepare for the real time sessions and discussion.
MESSAGE BOARD DISCUSSIONS: Message board discussions regarding the topic presented will begin on the day the course opens and continue for one week following the last real time session. These discussions will be held in the VSPN CE course area.
CE HOURS: 4.5 (RACE and VHMA approval applied for)
$115 ($105.00 early bird special if registered before July 5, 2006).
A course workbook will be mailed to participants between July 19 and August 1.
Cost includes workbook: regular registration $115; Early bird cost $105; VT student $70.
Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CAAHT approved Veterinary Technician Program may be eligible to receive a reduced rate for this course (upon verification of student status) *VT students: You must include the following information in the comments section of the CE enrollment form in order to be eligible for this discount: your program directors name and contact information (email/phone) and school name.
** NOTE: Registration will be closed when the maximum number of participants is reached or at 5pm ET on July 19 whichever comes first. This is to ensure we have time to send you the workbook course materials. Please provide the complete MAILING address in your enrollment form, or call in/email to verify what we have on file.
Note: "This program was submitted (but not yet approved) to the AAVSB's RACE program for continuing education. Please contact the AAVSB's RACE program at firstname.lastname@example.org should you have any comments/suggestions regarding this program's validity or relevance to the veterinary profession." (Attendees are encouraged to check with their licensing jurisdiction(s) for information regarding recognition by their board.) This course has also been submitted for approval for continual education units toward CVPM requirements by the VHMA.
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