Wildly Profitable Marketing for the Pet Industry
Pam Foster and C.S. Wurzberger

You may purchase this book in the VIN store.Review by Sharlene Halozan  
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 In the age of social media, businesses need to be more savvy and smarter about how they attract clients to their businesses. With people spending more time on their smart phones, and being plugged into the internet 24/7 where ever they go, businesses have to learn how to stand out from the crowd. People have learned how to get free advertising using this social media, but how do you get the business to come to you? Wildly Profitable Marketing for the Pet Industry teaches how to target your audience, how to make a profitable website, using social media the correct way, email/e-newsletter,and how to use the media and sponsors to increase traffic to your business.

Pam Foster brings her 30 plus years’ experience as a copy writer as well as having worked with companies such as IDEXX, LifeLearn and DirectVetMarketing\ where she works at teaching these companies how to use marketing to show their target audience why they need to do business with them. Currently Pam Foster is the co-founder of Pawzoola Publishing, and she also does consulting and lectures on marketing for the pet industry.

C S Wurzberger is a consultant, web designer and teaches about internet marketing. Her interests are mainly aimed toward zoos, aquariums, and wildlife conservations. While she shows how to achieve higher traffic to these locations, she also in the process educates people on endangered species, and how important conservation of our land is.

The authors’ goal is to educate the reader on how to produce marketing tools to make a business more profitable. They have definitely achieved this goal, by going through in detail and with many examples cited within the book, how to make your business thrive and be profitable. I would recommend this book to anyone in the pet industry that is trying to get their business off the ground, and or any one that is looking to attracted more clients to come through their door.

Publisher: Pawzoola, 2012, 334 pages, soft covered

ISBN: 9780615632940


Table of Contents
Book Reviews
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Introduction
 
Introduction
 
Communication Case Studies: Building Interpersonal Skills in the Veterinary Practice ( VSPN )
 
You are hereWildly Profitable Marketing for the Pet Industry (VSPN)
Alternative Medicine
Anatomy
Anesthesia/Analgesia
Animal Welfare
Aquatic/Fish
Avian
Behavior
Camelids
Canine
Cardiology
Client Education
Cytology / Hematology / Histology
Dental
Dermatology
Dictionary/Reference
Drugs/Pharmacology
Emergency Med
Endocrine
Epidemiology
Equine
Ethics
Exotics
Feline
Food Animals/Livestock
General
Genetics
Geriatrics
Handling & Restraint
Human-Animal Bond
Imaging & Radiology
Immunology
Infectious Diseases
Internal Medicine
Laboratory Medicine
Microbiology
Multimedia
Neurology
Nutrition
Oncology
Ophthalmology
Orthopedics
Parasitology
Pathology
Pediatrics
Physiology
Physiotherapy
Practice Management
Primates
Rabbits, Rodents & Ferrets
Reproduction
Reptile/Amphibian
Research
Respiratory
Ruminants
Sheep/Goats
Shelter Medicine
Surgery
Swine
Technicians
Toxicology
Urology/Renal
Veterinary Education
Wildlife-Zoo Animals
Zoonoses

Date Published: April 29, 2016

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