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OPEN FOR ENROLLMENT
TO
VETERINARIANS

    
VSPN CE Course STAF171-0415: Pricing Shouldn�t Be Painful
Audio and Text: In some of the course Real Time Sessions the lecture will be predominantly audio
while in others the lecture will be predominantly text.

  » Enroll Now

Instructor(s): Kelly Cronin, MBA, BS, RVT, VTS (ECC), PHR
Course Open: April, 15 2015-May 9, 2015
Real Time Sessions (RTS): Wednesdays, April 22 and 29, 2015; 9:00- 10:30pm ET (USA)
Course RTS Times in Your Area: World Clock Converter

Practice Sessions: In order to prepare you for a successful experience in your CE course, we request you attend a Practice Session prior to the first Real Time Session. Please arrive promptly at the start time; each Practice Session is up to 1 hour in length. For more information, please visit the CE Practice Area.

*The instructor for this course will be using audio which will require you to have a headset or speakers to listen. If you have any concerns regarding your computer's audio capabilities, please be sure to attend one of the Practice Sessions.

Level and Prerequisites: This intermediate course is focused toward veterinarians, veterinary managers and support staff that deal with marketing and pricing of prescriptions, services and over-the-counter goods within the veterinary practice.
VSPN CE Course: This course has been RACE approved for veterinarians and veterinary technicians. This course is applicable toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association.(15-01) The Veterinary Information Network (VIN) is RACE Provider #22.

Course Description:
Pricing Shouldn�t be Painful will give you a simple way to look at pricing that will help you to price your goods and services appropriately to ensure profitability. Avoid the common pitfalls associated with price increases and learn how to spot negative client reactions to price increases. Let�s face it, if you are spending more time pricing products and services than you are providing them, they are not increasing your profitability.

This course consists of two (2) Real Time Sessions of ninety (90) minutes each, supplemental library materials, interactive message board discussions, a mandatory end-of-course test, and may include online multiple choice quizzes (after each Real Time Session). Successful completion (scoring 80% or better) on the end-of-course test is required to earn a certificate of completion for the course.

*The lecture portion of this course will combine both text and audio presentation, please be prepared to listen.

*To learn more about the requirements for earning a CE certificate, please refer to Receiving Your CE Credit and Course Completion Certificate.

Upon completion of this course, the participant should be able to Course Materials: Course materials will be available in the course library prior to each Real Time Session.

Required Textbook: There is no required textbook for this course.

Recommended Textbook:

About the Instructor:
Kelly Lynn Cronin is a twenty year veteran of the veterinary field. She holds a Veterinary Technician Specialty in emergency and critical care, a Masters of Business Administration and a Professional in Human Resources Certification. She has had the opportunity to lead a variety of veterinary teams in a variety of clinics from large emergency teams to small day practice teams. She is responsible for setting the pricing structure and monitoring pricing for ten veterinary hospitals. She has consulted on veterinary pricing for a variety of hospitals including small animal, mixed practice, specialty and emergency clinics.

Course Outline:
Week 1 (Real Time Session April 22): The Principles of Pricing
Content: We will review the reasoning behind pricing strategies. We will discuss how to compare price shopped pricing. We will review capturing cost in pricing. We will discuss service pricing and staff costs associated with services. We will discuss how to deal with deals and discounts from vendors in our pricing structure. We will discuss how to disseminate pricing information to team members.

Week 2 (Real Time Session April 29): The Nuts and Bolts of Pricing
Content: We will discuss individual pricing markups as well as the use of practice management software to aid in pricing and in price increases. We will discuss how to discuss price increases with clients and team members. We will review monitoring client compliance and revenue change after increasing prices. We will discuss strategies for ensuring support of our pricing structure among the veterinary team.

CE Credits: 3

Tuition: $60 ($54 early bird special if enrolled by April 1, 2015)

* Students currently enrolled in and taking at least 2 classes or 5 units at an AVMA accredited or CAAHT approved Veterinary Technician Program may be eligible to receive a 50% discount off the regular rate for this course (upon verification of student status).
*To ensure participants are ready and prepared for classes, enrollment will close at 5 PM ET on Wednesday April 22, 2015 or when the maximum number of participants is reached.
*For more information on how online CE works, see the Participant Resource Center.

To Enroll:
  » Enroll Now
  1. Enrollment qualifications: VIN CE courses are open to VIN member and non-member veterinarians. Veterinarians enrolling in a VSPN CE course must be a VIN member. Veterinary support staff must be a VSPN member to enroll in a VSPN CE or a VIN CE course open to VSPN member enrollment.
  2. Each enrollee must be able to receive emails from @vspn.org and @vin.com addresses. Email is our major form of communication with participants; personal emails are highly recommended rather than clinic/hospital email addresses.
  3. Each person is individually responsible for his/her own registration. To ensure that all information received is secure and correct, please do not enroll for a course on behalf of another individual.
  4. For further assistance call 800-846-0028 ext. 792 or email VSPNCE@vspn.org. Please include the course title, your full name, and contact information in your correspondence.
*Note: "This course is approved for 3 continuing education credits in jurisdictions which recognize AAVSB RACE approval; however participants should be aware that some boards have limitations on the number of hours accepted in certain categories and/or restrictions on certain methods of delivery of continuing education."
This course is applicable toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association.(15-01)
Call VSPN CE at 800-846-0028 ext. 792 for further information. (Attendees are encouraged to check with their licensing jurisdiction(s) for information regarding recognition by their board).

Course withdrawal and refund policy: A complete refund of the paid course price will be issued when your withdrawal request is received prior to the listed start date of the course. If you wish to withdraw after the start date please contact the VSPN office 800-846-0028 ext. 792 to discuss eligibility for a pro-rated refund.
* Note: To ensure rapid handling of your request for withdrawal, we recommend that you call the VSPN office at 800-846-0028 ext. 792.

*For more information on VSPN's upcoming CE courses, check the VSPN Course Catalog.

Charlotte Waack, RVT, CVT
VSPN Director/VSPN CE Interim Director

VSPN CE Services: VSPNCE@vspn.org
800-846-0028 or 530-756-4881; ext. 792
or direct line to VIN/VSPN from the United Kingdom: 01452 226154
or direct line to VIN/VSPN from Australia: 02 6145 2357

800.700.4636  |  CEonVIN@vin.com  |  530.756.4881  |  Fax: 530.756.6035
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